Urban Moisture Deep Hydration Shampoo for Dry Hair

Description: What it is: An intensely hydrating shampoo for dry hair formulated with Japanese-sourced moringa oil and red algae to cleanse, moisturize, and protect hair against pollutants and future dryness.

Hair Type: Fine, Medium, and Thick

Hair Texture: Coily, Curly, Straight, and Wavy

Hair Concerns:
- Dryness
- Frizz
- Shine

Key Benefits:
- Intensely hydrates and nourishes while fighting future dryness
- Gently cleanses to purify and remove buildup
- Protects and defends against environmental pollutants

Highlighted Ingredients:
- Japanese Moringa Oil Extract: Rich in nutrients, vitamins, and antioxidants to catch pollutants and intensely purify.
- Japanese Red Micro-Algae Extract: Rich in vitamins, minerals, and amino acids to support hair cell regeneration for future hydration.

What Else You Need to Know: A hydrating, professional shampoo for dry hair that nourishes and rebalances moisture levels without weighing hair down. Formulated with Japanese-sourced moringa oil, also known as the "miracle tree" for its dense nutrients, hair is purified, protected against environmental pollutants, and intensely hydrated to prevent future dryness. Perfect for all hair types, this shampoo is also color-safe and leaves a healthy glow.

Fragrance Description: Top notes of a botanic blend are complemented by middle notes of camellia, white freesia, and heliotrope and supported by base notes of powdery musk. Suggested Usage:
-Apply a quarter-size amount of the shampoo to wet hair.
-Massage into scalp using fingers and palms.
-Rinse thoroughly.
-For oilier scalps, double cleanse by repeating the first three.
-Follow with shu uemura’s Urban Moisture Conditioner or Urban Moisture Hair Mask (each sold separately) for a complete professional regimen to receive maximum hydrating benefits for dry hair.

Pro-Tip:
-Start by applying to the scalp.
-Emulsify with water to create a lather.
-It’s also recommended to comb through mid-lengths and ends in the shower before following with conditioner or hair mask.