GXVE BY GWEN STEFANI
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Description:
What it is: A travel-size mascara in ultra-black that lengthens, lifts, and separates from root to tip for thicker, fuller, natural-looking lashes.
Formulation Type: Curling and Lengthening
Benefits: Long-wearing
Highlighted Ingredients:
- Castor Seed and Argan Oil Blend: Weightlessly conditions for soft, supple lashes.
- Vitamin B: Keeps lashes looking healthy and strong.
- Vegan Film-Forming Technology: Adheres pigments to lashes for long-lasting wear.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: Created to maximize every single lash, the precision brush grabs and separates lashes at the root adding length, lift, and definition without the clumps. The ultra-lightweight, vegan formula keeps lashes lifted and touchably soft while deep black clean pigments stay put on lashes—no flaking or smudging.
Clinical Results: In a consumer study of 34 people, immediately after 1 application:
- 97% saw lengthened and lifted lashes
- 97% saw thicker lashes
- 97% saw root-to-tip curl
Suggested Usage:
-Starting at the base of lashes, wiggle brush at the root to create definition and separation.
-Swipe brush from root to tip to lengthen and lift each lash.
-Build until desired effect is achieved.
-Holding the wand at an angle, use the brush's rounded tip to easily grab, lengthen, and separate hard to reach corner lashes.
-Holding the wand vertically, swipe the rounded tip through bottom lashes for precise definition and length.
-Pro tip: For added definition, tightline the upper waterline with Line It Up Clean 24-Hr Gel Pencil Waterproof Eyeliner in Spiderwebs before applying mascara (sold separately).
Recycling Instructions:
-All GXVE BY GWEN STEFANI outer cartons are 100 percent recyclable.
-Primary containers are made with sustainable materials, including 30 percent or higher PCR (post-consumer recycled) plastic or glass.